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“Problem” vs Solution In Customer Interviews
Avoid testing the solution, before developing a good and evidence-based understanding of the customer “problem” first.
Innovation Is as Much About Finding Partners as Building Products
The fact is, going it alone, we believe, is simply not the way to go at all. Collaboration is the essential new secret sauce for startups ..
In a Strategic Shift, Mattel Embraces Open Innovation
If you have the next hit toy on your hands, you can now submit it directly to the company online.
Product managers for the digital world
The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design fo..
Ways to increase customer engagement
The definition of an “engaged customer” varies from product to product.
Even Life-Saving Innovations Don’t Sell Themselves
Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or throug..
Finding the metrics that matter for your product
Startup literature is full of ardent advice on how to measure activation, engagement and how users are interacting with your product.
6 weeks: why it’s the Goldilocks of product timeframes
Process for a product team can be suffocating, or process can be liberating. And no process at all? Well that’s fun for maybe a week or tw..