Avoid testing the solution, before developing a good and evidence-based understanding of the customer “problem” first.
Present the ideas in their rawest form possible, only supported by the evidence proving they might work.
It’s a huge challenge for innovation teams to establish and implement innovation metrics in their organization. Why? Because they substant..
Why is it so difficult for corporate innovation teams to connect with a company’s existing customers?
It’s not enough for CEOs to initiate innovation and strategy activities inside the company. The CEO has to participate in the process, wit..
Check out this compelling visual that picks up on corporate innovation habits that we’re also seeing in the field.
Big companies have great execution habits to manage and improve proven and successful business models and value propositions. But those ex..
Business plans are great for execution challenges like building a new factory or expanding your sales force. However, insisting on a busin..