marketing
Tag
Less is more: Communication tips for maximum impact
Our “lizard” brains are impatient: if we don’t capture another’s attention within a short period of time, we’ve lost our ability to make the case.
18 Tips Managers Can Use to Lead Through COVID’s Rising Waters
Here are recent ideas for managing through the pandemic on the topics of people management, strategy, marketing, and organizational design.
Master the 3 Ways to Influence Others
Influencing tactics fall into 3 categories: logical, emotional, or cooperative. We call this influencing with the head, heart, or hands.
The Art of Persuasion Hasn’t Changed in 2,000 Years
What Aristotle can teach us about making an argument.
How to unlock marketing-led growth: Data, creativity, and credibility
Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring a focus on ..
Telling a Story is Not Your Non-Profit’s Silver Bullet
Take your storytelling to the next level by strategically considering the ecosystem that your stories operate in.
The 5 Things All Great Salespeople Do
The best salespeople: 1) Own everything, 2) Are resourceful, 3) Are experts, 4) Help others, and 5) Move quickly.
The Key To Increasing Your Brand’s Reach By 561%? Your Employees.
When it comes to empowering your employees to become brand advocates, a little structure goes a long way.
How Nonprofits Can Prevent Metaphor Meltdown in Their Communications
Use a relatable concept when describing a more complex, abstract idea—but carefully test your preconceived ideas of what people know.
This Millennial Influencer Says It’s Feelings, Not Optics, That Make A Winning Brand
You cannot see a brand. You can use visuals to provoke the brand, but the brand itself is a feeling.