storytelling
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Why Every Business Needs Powerful Storytelling To Grow
Having purpose and values as a business sells, but to do that, they need to be communicated with a story that captures people’s attention.
Great Storytelling Connects Employees to Their Work
In every organization we’ve ever studied where there was a strong sense of moral motivation, the leaders were always storytellers.
The Science Behind Stories and Anecdotes
Personally, things resonate with me on a different level when there is a story connected. I can feel it on an emotional level, not only wi..
5 Easy Exercises to Find Your Brand’s Voice
Each day, consumers are bombarded with a cacophony of brands. Brands with strong, consistent voices are able to stand out from competitors..
Hard Data Shows This Soft Skill Will Make You 35 Percent More Persuasive
Storytelling in business presentations is more likely to move audiences to action.