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5 Easy Exercises to Find Your Brand’s Voice
Each day, consumers are bombarded with a cacophony of brands. Brands with strong, consistent voices are able to stand out from competitors..
How Leaders Can Survive the Dangers of ‘Uber’ Success
It’s been a tough year for Uber — executive resignations, accusations of unaddressed sexual harassment , the massive Waymo lawsuit and, o..
What If Companies Managed People as Carefully as They Manage Money?
Today’s executives spend a lot of time managing the balance sheet, despite the fact that it doesn’t represent their company’s scarcest res..
The Missing Piece in Employee Development
A quiet revolution is underway in how companies manage employee performance.
How Harley-Davidson Used Predictive Analytics to Increase New York Sales Leads by 2,930%
It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week. It wasn’t enough.
Wall Street’s Message to CEOs: Innovate Now
Wall Street, long obsessed with quarterly profits, has a message for chief executives of big established companies: Pick up the pace of in..
The Fox And The Hedgehog: The Triumphs And Perils Of Going Big
The parable of the fox and the hedgehog tells us that there are some who are guided by one big idea.
Your Team Is Brainstorming All Wrong
When your team is tasked with generating ideas to solve a problem, suggesting a brainstorming session is a natural reaction. But does that..
CEOs Want Their Offices Back
Some bosses are rebelling against the open-office movement, saying productivity and morale have suffered in the service of egalitarianism.
IBM’s Remote Work Reversal Is A Losing Battle Against The New Normal
One CEO explains why IBM’s latest directive is retrograde and likely to backfire.