competitive advantage
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What every CEO needs to know about ‘superstar’ companies
The superstar effect is real and in this new competitive environment, strategy matters more than ever.
The Competitive Advantage of Making Work Fun
Leading companies are discovering there’s a distinct competitive advantage in merging work with play.
Great Business Leaders Are Unshakable Optimists
A conversation with Harvard’s Steven Pinker.
2018 Will Be the Year of Employee Experience
The next competitive frontier is employee experience.
Disrupt Your Industry With Stellar Customer Service
Let’s talk about average service. This is where the bar is low. It’s unfortunate, but true in many industries.
5 Easy Exercises to Find Your Brand’s Voice
Each day, consumers are bombarded with a cacophony of brands. Brands with strong, consistent voices are able to stand out from competitors..
Obsess Over Your Customers, Not Your Rivals
The starting point of most competitive analysis is a question: Who is your competition? But smart leaders and organizations go broader.
Machine Learning Is The New Proving Ground For Competitive Advantage
50% of organizations are planning to use machine learning to better understand customers in 2017. 48% are planning to use machine learning..
The Four Pillars Of Performance That Turn Diversity Into A Competitive Advantage
We outline a framework that helps leaders turn diversity into a competitive advantage by considering how diversity impacts four pillars of..