persuasion
Tag
Master the 3 Ways to Influence Others
Influencing tactics fall into 3 categories: logical, emotional, or cooperative. We call this influencing with the head, heart, or hands.
The Art of Persuasion Hasn’t Changed in 2,000 Years
What Aristotle can teach us about making an argument.
New Neuroscience Reveals 7 Secrets That Will Make You Persuasive
Here’s how to use neuroscience to be more persuasive.
The Better Is the Enemy of the Good
Providing decision-makers with information about the benefits of an action often proves ineffective at encouraging that action.
Hard Data Shows This Soft Skill Will Make You 35 Percent More Persuasive
Storytelling in business presentations is more likely to move audiences to action.