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A CEO’s Guide to Leading Digital Transformation
Digital transformation requires not just technology but new ways of working. The scarcest resource at many companies is not necessarily te..
What China Reveals About the Future of Shopping
China’s strikingly distinctive e-commerce landscape and online behaviors offer a window into the future of shopping—and valuable insights ..
Machine Learning Is The New Proving Ground For Competitive Advantage
50% of organizations are planning to use machine learning to better understand customers in 2017. 48% are planning to use machine learning..
Protect Your Brand and Employees with a Social Media Policy
How does a small to mid-size organization encourage responsible use of social media?
Why You’re Not Getting Customers From Social Media
“I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaki..
The next-generation operating model for the digital world
Companies need to increase revenues, lower costs, and delight customers. Doing that requires reinventing the operating model.
Even Life-Saving Innovations Don’t Sell Themselves
Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or throug..