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The State Of Cloud Business Intelligence, 2018
Over 90% of Sales & Marketing teams say that Cloud BI is essential for getting their work done in 2018, leading all categories in the surv..
Professional Signature Stories: Understanding Your Brand
Professional signature stories need to be intriguing, authentic, involving narratives with a strategy narrative.
Culture Vs Data: Which One Wins?
The big question is, are brands investing too much in data and not enough in culture?
“Problem” vs Solution In Customer Interviews
Avoid testing the solution, before developing a good and evidence-based understanding of the customer “problem” first.
Why Every Business Needs Powerful Storytelling To Grow
Having purpose and values as a business sells, but to do that, they need to be communicated with a story that captures people’s attention.
Data From 1 Million Sales Calls Explains the Difference Between Top Reps and Everyone Else
The most decisive factor separating your superstar reps from everyone else on your team comes down to their sales conversations.
Research: If You Position Products as a Set, People Are More Likely to Buy Them All
Although firms and fundraisers would always prefer more engagement, they might instead consider finding a sweet spot for engagement and se..
The Better Is the Enemy of the Good
Providing decision-makers with information about the benefits of an action often proves ineffective at encouraging that action.
Why Better Onboarding Means Less Churn: Proven Tactics You Can Try Today
Optimizing your onboarding in the name of maximizing retention is a skillful combination of understanding your customers, leveraging their..
People Have an Irrational Need to Complete ‘Sets’ of Things
People are irrationally motivated to complete arbitrary sets of tasks, donations, or purchases—and organizations can take advantage of that.