branding
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5 Easy Exercises to Find Your Brand’s Voice
Each day, consumers are bombarded with a cacophony of brands. Brands with strong, consistent voices are able to stand out from competitors..
How L’Oréal Is Turning Itself Into A Sustainability Leader
It’s the biggest cosmetics brand in the world, and it’s out to prove that businesses in any sector can make conscious choices to cut their..
How great brands rebound: Ford’s remarkable turnaround was driven by the brand as business management approach
The story of how the venerable Ford Motor Company managed to recover from the Great Recession of 2008 may be one of the greatest corporate..
Protect Your Brand and Employees with a Social Media Policy
How does a small to mid-size organization encourage responsible use of social media?
The 5-Level Approach to Building a Community of Fans for Your Business
As an entrepreneur, one of the best things you can learn to do is build a community of raving fans who will always choose your company whe..
The Secret of Story Telling
On the south side of Chicago in the 1950s, my grandfather Ben Weiss created a shoe store called Cinderella Shoes. He employed the most lit..
Why Brands Need to Be Thoughtful, Not Authentic
Make thoughtfulness your rallying cry in 2017 and beyond