The big question is, are brands investing too much in data and not enough in culture?
This example shows how human-centered data science can result from interdisciplinary teams incorporating design thinking into their approa..
At the intersection of analytics and smart technology, companies are starting to see the long-awaited benefits of AI.
CIOs can help drive business value by following the lead of high-performing companies that use advanced analytical techniques and data-dri..
Leaders must learn how to scale the value of data and analytics and sort through the hype to provide tangible business outcomes.
Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get re..
Sales and marketing were once disciplines ruled by emotions. But somewhere along the way, we recognized that they were…
The successful use of analytics in sports, both on the field and off, comes down to integrating analytics within an organization. Three st..
Thomas Redman’s article title says it all: “The Best Data Scientists Get Out and Talk to People.”
When it comes to creating a more data-and-analytics-driven workforce, many companies make the mistake of conflating analytics training wit..